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WARNER BROS. Has Their New Italian Headquarters in Rome, Via G.

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The Challenge

Warner Bros. appointed C&W to identify a building for their new Italian headquarters in Rome.

The Solution

Following a meticulous market analysis, C&W identified a building owned by Generali Properties SpA, located in Via G. Puccini 6 as a great opportunity that would meet the demands of Warner Bros. for a new Italian headquarters and maintain the prestige.

Warner Bros. was looking for around 3.000sqm in the centre with the option to create a cinema room with characteristics and technical specifications that were not easily achievable in the historic buildings in the centre of Rome.

Warner Bros. was looking for a new HQ for about 5 years without being able to get results.

The Results

C&W coordinated the negotiations with the Landlord and was able to negotiate a reduction of approx. 15% from the initial asking rent and a stepped rent for the first three years of the contract. 

The close delivery time scheduled in the contract was respected.