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ELNÒS Shopping: the leasing philosophy according to Cushman & Wakefield

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Following a winning bid, at the end of 2014, Cushman & Wakefield’s leasing department was appointed to lease the gallery. The task was completed in the spring of2016 with 100% of stores let, delivering a top quality brand mix, including leading Italian, international and local retailers, for a total of 144 shops, on 2 commercial levels and 88.000 sq. m of GLA.

Besides the pre-existing anchor, an IKEA store that is now connected to the gallery, the mall features Primark (opening in December), all Inditex brands, H&M, Sportland, Terranova, Piazza Italia, Pellizzari, Scarpe & Scarpe, Toys con Te, Euronics, Maisons du Monde and the grocery anchor Ipercoop.

“Our goal was to secure the centre not only with top retailers in each product category, but also with best solutions in terms of concept”, explains Francesco Della Cioppa, Head of Asset Services, who followed the project since its early stage, when positioning and product mix were defined. “Every brand has been granted with all the space it needed to set up its most innovative format, expressing itself at its best in terms of image, creativity and offer, in compliance with the aesthetic criteria of the IKEA Centres malls.”

One of the features that characterizes the mall, in addition to the diversified range of mass-market stores, is the creation of area dedicated to mid-level brands, anchored by a Pellizzari store. The idea was to reproduce the offer and appeal of downtown shopping, a goal met thanks to the fully integrated work of both the Retail Leasing and the Retail In Town teams, coordinated by Thomas Casolo, Head of Retail in Italy.

Catering stands out as an essential component of the evolution of modern shopping centres. For ELNÒS Shopping, Cushman & Wakefield strived to find a synthesis of different formats, combining modern retail with street market. The outcome is an original and appealing food court including three anchor restaurants (McDondald’s, Spontini and Wiener Haus) surrounded by 11 themed kiosks, with high quality standards resulting from the scouting of best catering businesses, most of which renown for excellence in the local market. It is also worth mentioning the Johnny Rockets store, an American, high-quality hamburger chain, with its first opening in Europe.

“We are proud to have contributed to this project, reflecting IKEA’s values in terms of innovation and architectural sustainability,” says Paolo Galbusera, in charge of the leasing process on behalf Cushman & Wakefield. “The accord and collaboration we established with IKEA Centres’ leasing team, coordinated by Fabio Tedeschi, Head of Leasing Italy & Switzerland, was crucial.

The appeal of this project, on both national and International premium brands, was such that that we were actually unable to satisfy the demand. This proves the market’s vitality and the demand for projects with strong fundamentals.”

“I’m particularly glad with the results obtained, made possible by the efficient team work that engaged the best professionals Cushman & Wakefield offers in the retail sector ” states Joachim Sandberg, Head ofItaly and Southern Europe Region. “The complexity of today’s projects makes the integration of different and complementary skills essential. This is the strategy we are pursuing in order to provide our clients with the service needed to effectively meet their requirements and manage the issues involved in such outstanding projects”.

In addition to the people mentioned above, the leasing team dedicated to ELNÒS Shopping includes: Cristina Marchesi, Roxana Vulpe and Gian Luca Paganini, the latter dedicated to international clients. Their task has been completed by the contracts office, composed by Andrea Zavaglia and Haili Zhou and coordinated by Adelaide Galbiati, in collaboration with Francesco Fiore from Quorum Legal Agency.